Zune posted this on their Facebook and Twitter pages:
“We have nothing to announce about another Zune device — but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America,” the company said in an e-mailed statement. “We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.”
Dave McLauchlan (@DaveMacMS) is a Zune hardware developer and he posted this:
“I’ve had tweets, emails, PMs and phone calls. People offering condolences, checking in on me, etc… etc… Stop, stop, stop!
The Bloomberg article is NOT an official statement from Microsoft (apart from the quote above). The headline is purportedly from a “person familiar with the matter” – which of course tells you nothing.
Here’s what you should know – ALL consumer electronics products have a lifespan, and the Zune HD is 18mo old. We were completely frank about this year’s Zune hardware being the WP7 phones, and we continue to both sell and fully support the Zune HD line of products. And as I’ve promised – we continue to bring new apps and games to the platform. More of those are in the works, I promise you.I manage business development for Zune hardware, and I still have that job. Our PR folks released a statement today that included the text: “We’ll share more information about the evolution of the Zune entertainment service and Zune hardware as future plans develop.”
So for those who tweeted or emailed asking what I’m “going to do now” – I’ll be going to work tomorrow, working on Zune hardware bizdev. And when Microsoft announces news that is actually news, you’ll hear it from us directly, and I’ll be sure to pass it on immediately. Only then should you take it as gospel.
Cheers, Dave.”
Source: DaveMacMS Bloomberg
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Its hard to say whats going to happen to the Zune player. We know for sure that MS will be using the Zune in other devices like the Xbox, WP7, and any computer. But there doesn't seem to be much on the Zune player itself. The stand along PMP is dying already, even the iPod is dying out. People want a device that will do both and smartphones are taking over the PMP. MS thinks they dont need to make another Zune player because they think everyone will just want one portable device that it is more than just an MP3 player, like WP7. Im sorry to say this, but there just wont be another Zune device or Zune HD2. Its not going to happen people!
ReplyDelete@Anonymous Yes, the PMP is starting to die off. People getting Windows Phones, Android Phones, iPhones. All of those have a music player in them so then there is no reason for people to need a PMP also. Who knows if there will be a ZHD2 but so far it looks like Microsoft wants to put its money in to developing the Windows Phone 7 more. But Zunes are still being produced and sold. And with more apps on the way which will help keep the ZHD alive.
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